Adidas Running Wall
M & C Saatchi created the Adidas Lab and needed an interactive running track to showcase the all new Adidas football boots and generate a captivating experience around it.
A truly immersive and memorable experience that invited hundreds of visitors to participate and play during the opening week and that helped reinforce Adidas brand reputation.
We worked with Kin Design to develop real time data capture of the visitors running the track. To give visitors a personalized and shareable journey, they had to tab in with an RFID wristband. We subsequently captured the speed and agility of the players through using lasers and light beams that then gave them a score. Scores would feature on the leaderboard and focused them on their appropriate boot. We hacked 3 Xbox 360s to make the screen react to the players and track their speed to add an element of competitiveness and create instant impact.