TATA Nexon VR

Client
TATA
Why

TATA Motors, working with TATA Elexi, wanted our help to conceive, design and prototype a unique VR experience for the TATA motorshow to launch the new Nexon and other TATA motors models.

What

We designed and delivered a full VR car configurator experience for the Geneva motorshow. Customers take a seat in a unique VR pod, featuring a luxurious leather seats and HTC vive with controllers. Once inside the VR experience the customer can select from a number of base models, configure options like wheels, paint and accessories and preview the car in a number of realistic environments. Once the configuration is completed the customer can then choose from a number of personalised films that feature there exact car driving in a realistic enviroment.

How

Hoopers team of Creatives, VR designers, VFX supervisors, CG artist, Storyboard Artists and developers created a number of concepts that were presented to the TATA Motors team. Following the chosen route Hooper designed and created a full prototype VR experience in London. We then flew a team to India for 4 weeks and worked alongside TATA Elexi to refine and build the final experience. Finally we oversaw the delivery of the experience in Geneva.

TATA Nexon VR
Virtual Reality and Creative Tech