Goodyear Tyres

Client
Leagas Delaney
Brief

Re-create the moment in 1970 when the Blue Flame gas powered car took the land speed record and incorporate the CG into the Goodyear tyre campaign.

Deliverable

30 Second TVC

Story

We couldn't use the Associated Press footage as it was in a poor condition and not enough to make an edit from, so we began gathering data on the car and re-presented our idea of rendering all the moving car shots. We found some dimensions and photographic detail from the smithsonian institute website and began modelling the vehicle, whilst a friend of a friend was out in the Nevada salt flats carrying out a geological survey so we asked him if he would take a series of high resolution shots of the environment for us to create a CG background dome.

Summary

We first created a 360 degree CG world for the car to live in, after that we could shoot the car from any angle giving the producers at Leagas Delaney as many pre-vis shots as they needed to craft the edit.

In 2013 I received an email from the car's designer, Dick Keller asking if he could use some of the shots for a book he was writing on the event as the CG car was the most realistic re-creation he had seen.

Blue Flame Start
Blue Flame Wiremap
Blue Flame Untextured
Blue Flame Textured
Blue Flame Racing
Blue Flame F1
Blue Flame Closeup
Dick Keller 2