Range Rover Evoque
Range Rover commissioned Imagination to help design a launch experience and event to reveal its new Model Evoque, a compact luxury crossover SUV produced by the British manufacturer Land Rover, part of Tata's Jaguar Land Rover group.
A 1.15 minute Launch Film – to increase impact through content and size (display). The film had to respect the global launch design and language, the Range Rover brand whilst presenting Evoque as the car of choice for urban buyers across the globe; a smart and more affordable model to the 'high-end' classic Range Rover range.
We used existing shot footage and plates along with placed CG assets into selected scenes to position the Evoque model in different cities around the world. We added the laser line effect to tie in with the Global Launch language. The film was run across three led screens that raised to reveal the car
The car changes some 25 times between 3 and 5 door variants over the duration of the film.
