To create a 5 minute film outlining how the style and character of the Westown development in Cairo, Egypt.
5 minute film at HD 25fps
Fig Tree, a UK brand agency approached us to work with them on a brand that was in development. We wrote a number of treatments to outline the character of the project both in terms of architecture and also the demographic of the future residents.
The client wanted to highlight that the development was almost ready to open and when it did, all necessary community services would come on line to provide a fully integrated response to living, something very different to other developments in Cairo.