As the world’s tallest building rose above Dubai’s skyline, it demanded an experience worthy of its status. Crafted to capture the Burj Khalifa’s singular ambition and international significance, the experience centre played a quiet yet powerful role in shaping how the world first encountered this icon. Through carefully curated design and the creation of the project’s first CGI vision film, the space helped translate vision into belief — and belief into desire — setting a new benchmark for prestige-led property presentation.