Riyadh
Concept development for the world's first ever City Built for Play.
A City Built for Play
Designing a next-generation experience centre for the world’s first city dedicated to entertainment, sport and culture.
Hooper was invited to reimagine the Qiddiya Experience Centre — the gateway to a bold new city built entirely around the philosophy of play. Through immersive storytelling, interactive zones, gamified touchpoints, and elevated hospitality moments, we created a wealth of concept that blends fun, culture, and future-facing tech to deliver a memorable and playful customer journey for all ages.
